NY NOW Debut and Recap

 NY NOW Trade Set-up pre-show 

NY NOW Trade Set-up pre-show 

We decided to start our jewelry launch off with a BANG at the NY NOW Wholesale Trade Show (formerly NYIGF)! We spent the better part of the summer preparing our jewelry and booth for our first foray into this world. Never having a booth design or doing a wholesale show meant this was an extreme leap of faith for us. It turned out to be an amazing experience in which we learned so much. We definitely plan to continue going to this show which happens twice a year. Here are some behind the scenes pictures of our booth set-up and final display...

 Benoit fitting lighting to powder coated steel frames. He was responsible for all display & booth design.

Benoit fitting lighting to powder coated steel frames. He was responsible for all display & booth design.

 Squeezing into tight spaces to screw in bolts.

Squeezing into tight spaces to screw in bolts.

 Final Display Layout

Final Display Layout

 Panel display 1

Panel display 1

 Screen with collection layouts and 9 color display

Screen with collection layouts and 9 color display

 Panel display 2

Panel display 2

After 4 days of successful days of selling our work, we definitely walked away with a great experience and a slew of things we would alter next time around. I felt though we were pretty organized, we definitely missed some key items that would have made the show easier.

Item #1 - Bring a foldable cart for faster trips from van to booth. It took us an hour to just unload the car, even with a dollie. Our unloading would probably have taken half the time!

Item #2 - Customized sales invoices. For our line it would have made it easier if we had a better, (with pictures) sales form that we could easily check off item/color/quantity boxes. I'm not sure how this would be 3 part with buyer copies, but maybe a computer form that we can print on-the-spot will be our set-up next time. Then we could e-mail it with a follow up to the buyer as well.

Item #3 - White drapes, seamless paper...something to brighten the space up! It might just be a personal preference, but we hated the black drapes from the beginning. We had hoped the white panels of our displays would be enough to brighten the space. Next time we'll bring our own white drapes, either secured with s-hooks or velcro.

There were a lot of little things too (like take better pictures!), but overall, I felt that we were as prepared as one could be without having ever experienced the show before. It went by fast and the support plus camaraderie of the other artist was amazing!